We answer every call, bring back every maintenance customer who went quiet, and keep your company from losing revenue out the back door while you're trying to book new jobs in the front.
Works alongside ServiceTitan, Housecall Pro, Jobber, and most major FSM software.
The hidden opportunity in your customer list
Your biggest revenue opportunity isn't new jobs. It's the customers you already had.
Think about the last time your own AC unit was acting up. You called a company, they came out, fixed it, and everything was fine. Then a couple summers passed. The system held up. You got busy. Never thought to schedule a tune-up. You didn't decide to leave them — you just drifted.
You probably have hundreds of customers doing the exact same thing to your company right now. They called for service once or twice. Got their system fixed. Signed up for a maintenance agreement. Then life got busy and they stopped calling. Now they're sitting in your FSM software, untouched, for 12 months or more.
A good HVAC company texts those customers. “Hey, it's been a while. We'd love to do a tune-up before peak season hits. Click here to grab a time.” That one text brings 5 to 15% of them back. No ads. No marketing spend. Just a system that doesn't let customers slip through.
That's what we do for HVAC companies. We make sure no customer ever ends up in a black hole.
Lapsed Customer Ledger
Last 24 months
The framework
We plug the leaks first. Then we help you grow.
Most marketing agencies pour new customers into a company that's leaking out the back. We do it the other way around.
Stop losing calls you're already getting.
You're getting calls right now. Some go to voicemail at lunch. Some come in after hours when your CSR has gone home. Some hit the dispatcher while they're already on another line. You'll never know how many you lost. We answer every one of them with an AI CSR that sounds human, knows your business, qualifies the customer, and books the job.
What's included
- AI CSR (24/7)
- Web chat
- Smart intake forms
- Missed-call recovery
- Google Business Profile optimization
- Fast SEO-ready website
How it works
From signed agreement to first reactivated customer in 0 days.
No 90-day onboarding. No quarterly kick-off. We get you live, then we optimize.
Discovery & Audit
We map your call flow, count your lapsed maintenance customers, and identify the biggest leaks in your business.
Build & Launch
We build your AI CSR, set up your reactivation sequences, and launch the lapsed-customer campaign.
Optimize & Grow
Monthly reactivation, monthly reporting, and growth campaigns layered on top of a leak-proof foundation.
Real results
How Blue Ridge HVAC recovered lapsed maintenance customers in 30 days.
Full case study coming soon. Drop your email and we'll send it the day it's published.
“We pulled a list of 287 customers we hadn't serviced in 12 months. In 30 days, 39 came back and booked jobs.”
— Jake, Blue Ridge HVAC
0
Lapsed customers pulled
0
Reactivated in 30d
$0k
Avg. job value
Pricing
Two ways to start. Both pay for themselves in the first month.
Starter
The Dispatcher
For solo and small HVAC companies. Plug the leaks, recover lapsed customers, run leaner.
- AI CSR (24/7)
- Web chat
- Smart intake forms
- Launch reactivation campaign
- Review request automation
- Fast, SEO-ready website
- Google Business Profile setup
Most popular
The Full Shop
For HVAC companies ready to grow on top of a leak-proof foundation.
- Everything in The Dispatcher
- Ongoing monthly reactivation campaigns
- New customer nurture sequences
- Monthly reporting & strategy call
- Custom seasonal promo campaigns
- No-show recovery automation
Add-ons: Google Ads management ($500/mo + ad spend) · SEO ($1,000/mo via partner agency)
customers recovered / mo
If we recover one new customer per month at an average job value of $500, the system pays for itself. Most companies recover 5 to 15.
Fit check
Built specifically for HVAC companies. Not for everyone.
This is for you if
- You're a solo or small HVAC company
- Your business is doing $30k–$100k/mo in revenue
- You're losing calls during peak season and after hours
- You have hundreds of lapsed maintenance customers in your FSM software
- You want a system that runs alongside ServiceTitan, Housecall Pro, or FieldEdge (not replace it)
This is NOT for you if
- You're a multi-location HVAC group with a full operations team
- You're a brand new company with no customer base yet
- You want a generic marketing agency
- You don't want any AI in your customer service workflow
From the field
Don't take my word for it.
A 90-second walkthrough from Blue Ridge HVAC on what changed in their first 30 days.
“The first month, we got 39 customers we hadn't serviced in over a year back on the books. We hadn't spent a dollar on ads.”
From the desk
Articles for HVAC owners who want to run a tighter operation.
About
About the guy building this.
I'm not a marketing guy. I spent 8 years in corporate tech building automation systems for large clients. Now I bring that same approach to HVAC companies.
The reason this exists: every HVAC owner I've talked to has the same two problems. They're losing calls during peak season, and they have no system for getting lapsed maintenance customers back. Both are 100% fixable with the right setup.
Most agencies don't bother because the work is unglamorous. I built Trade Brand Pro because that work is exactly what makes an HVAC company profitable.
— Michael Onuigbo, Founder · Trade Brand Pro · A product of The Marketing Block
Common questions
Answers, briefly.
Final stop
Stop losing jobs to a phone that doesn't get answered.
Book a 15-minute business audit. We'll map your call flow, estimate your lapsed customer count, and tell you exactly what's leaking.
No pitch. Just a free audit and an honest answer on whether this would work for your company.